GSI logo
|
|
|
|
 

 

Profiles in Campaigning

Saint Barnabas Health Care System
Livingston, New Jersey
www.sbhcs.com
 
Saint Barnabus Health logoSaint Barnabas Health Care System is the largest integrated health care delivery system in New Jersey. With numerous acute care hospitals, nursing and rehabilitation centers, assisted living facilities and an extensive array of outpatient treatment centers, the System provides care to an average of 225,000 inpatients and 1.5 million outpatients each year. Led by President and CEO, Ronald Del Mauro, the System includes more than 23,000 employees, 4,620 physicians and 443 residents.

In preparing for the new millennium Saint Barnabas engaged GSI to conduct a System-wide planning study to evaluate the potential of raising $100,000,000…the largest sum ever to be raised by a hospital or health system in New Jersey.

After six months of extensive analysis and conducting several hundred personal interviews, GSI concluded that the System had the potential to make fund raising history in the State and raise the desired $100,000,000 through a multi-year campaign. Supporting this conclusion was the fact that during the course of the study process GSI executives worked closely with the leadership of the Health System in securing nearly $10,000,000 in documented gifts and pledges.

Subsequent to the study, GSI was contracted to organize and direct the System-wide campaign through the Advance Leadership Gift Phase that reached its target of raising $60,000,000. Al O’Keefe, GSI Senior Vice President, served as Executive Director, supervising a team of six GSI campaign field directors.

Highlights of the campaign include:

  • $3 million grant from the Hess Foundation to Monmouth Medical Center
  • Nine seven-figure gifts to Saint Barnabas Medical Center
  • A grant of $200,000 from the Fannie E. Rippel Foundation to Clara Maass Medical Center
  • A $1 million gift from Schering-Plough to be shared among three of the system affiliates: Newark Beth Israel Medical Center, Clara Maas Medical Center and Saint Barnabas Medical Center
  • A grant of $200,000 from the Fannie E. Rippel Foundation to Clara Maass Medical Center
  • $3.8 million gift from Ross Laboratories to benefit all hospitals throughout the system
  • A gift of $1.5 million from a grateful family to name the new inpatient Hospice facility as part of the Center for Hospice

Following the Advance Leadership Gift Phase, the development officers of the System’s hospital foundations took over the day-to-day reigns of the campaign and took the System-wide effort on to successful completion.

 

 
|
|
|