Positioning for Success

GSI Public Relations is a full service division of Ghiorsi & Sorrenti, Inc., providing comprehensive communications services from organizational positioning, to product/service promotion and publicity, to public relations dedicated solely to supporting a major capital campaign. GSI PR is led by Glenn Vallach, a GSI management team member since 1993 with over a quarter of a century of public relations experience.

Recognizing that business challenges are best met with people interacting with people through clear and concise communications, GSI Public Relations offers innovative strategies that are personally designed and implemented by the best professionals the industry has to offer. Services include:

• Public Relations Strategic Planning – The development of comprehensive, tailored communications plans is the foundation for public relations success.

• Media Relations/Publicity Campaigns – Media cultivation, media relations, and the formulation of publicity campaigns which support comprehensive strategic communications plans are among our foremost strengths.

• Crisis and Issues Management – GSI Public Relations specializes in the formulation of crisis and issues management strategies.

• Positioning and Image Enhancement – From internal communications campaigns to grass roots community outreach campaigns, to broad local and regional external communications strategies, GSI is skilled at developing multi-tiered, integrated programs to establish an institution’s identity, and alter or reinforce public perceptions.

• Capital Campaign Public Relations Support– Public Relations and Communications plans are tailored specifically to undergird capital campaigns, especially important in the broad-based public phase of campaigning